Marketing · optional add-on

We judge our marketing by the revenue it actually generates.

Marketing is never required: most clinics keep their agency and we connect to it. If you'd like us to run it too, once the engine is live our growth team can plan and run strategy, creative, patient stories, campaigns on Meta and Google, landing pages and reactivation. ApexRev connects each tracked inquiry to its campaign and ad and records what the patient goes on to spend, so every decision is made on revenue, not on cost per lead.

An optional add-on

Added on top of the engine when you want it, and scoped on the strategy call. Advertising spend is paid by your clinic directly to the platforms.

Pricing →

One implant campaign, as we would make it for an illustrative clinic. Clinic, patients and figures are fictional.Hover a piece, or the work below, to bring it forward.

The cheapest leads can hide the most expensive marketing.

Two campaigns. Almost the same spend. One brings cheaper inquiries. The other produces far more treatment value. You need to follow those patients beyond the inquiry to know which deserves your budget.

Campaign A

Free whitening with new-patient exam

Lowest cost per inquiry

Ad spend: $2,400
Inquiries: 86
Cost per inquiry: $28

Campaign B

Implants · missing teeth

Ad spend: $2,450
Inquiries: 26
Cost per inquiry: $94

Based on inquiry cost alone, you would put more budget into Campaign A.

Illustrative example. Accepted treatment value is what patients agreed to; collected to date is what they have actually paid so far, including later visits. Collected revenue is a return on ad spend before clinical, lab and other costs, not profit. Only patients whose source was tracked are counted; bookings without a tracked source are reported separately.

New patient acquisition

Five parts of the work, run by one team.

Each part is done by the same people, against the same numbers, so a change in one is read in the others.

01
Procedure and local-market strategy
We start from what your clinic most wants to grow and can deliver: the procedures, their value, your clinicians' availability, and the demand and competition around you. That decides where budget goes first.
A growth plan by procedure, agreed with you
02
Positioning and offers
Why a patient should choose your clinic over the one down the road, said plainly. Offers built to attract patients who go on to proceed, not people collecting free consultations.
A position and offer for each campaign, signed off by you
03
Creative and patient stories
Ads in the formats Meta and Google reward, written and designed by our team, refreshed as they tire. Patient stories gathered with consent and shaped into creative, because prospective patients trust other patients.
Ad sets for each campaign, and a pipeline of new creative
04
Meta and Google campaign management
Planned, launched and managed by our growth team: targeting, budgets, bidding and testing, optimized every week on bookings and accepted treatment rather than on clicks.
Campaigns run day to day, with spend agreed with you
05
Landing pages
Pages built for each campaign that qualify as they convert, so your team speaks to people ready to book. Every inquiry carries its campaign and ad into ApexRev.
A qualifying page per campaign, tested and improved

Reactivation, run by our growth team

There is opportunity in the patient book you already have.

Some patients inquired and went quiet. Others received a plan but never booked. Some simply haven't returned. We build and run targeted campaigns around those different situations, with the conversations, follow-up and outcomes tracked in ApexRev.

Warm-lead reactivation

People who inquired, had a consultation or received a plan but didn't proceed. We segment them by treatment interest, what was discussed and why they stalled, where it's known.

Illustrative example

Audience38 people with an implant plan from the last 12 months who didn't go ahead. Most stalled on cost.
OutreachA monthly-cost implant campaign to that audience on Meta, and a personal text from Priya offering a review of their plan with financing options.
ResponseDanielIs the plan still the same price? I'd like to look at the monthly option.
Next actionMoved to Warm lead · reactivation. Review booked with Dr. Patel; Priya has his original plan and notes.

Outcome: Plan accepted, credited to the reactivation campaign.$4,200

Original source kept: Google search, last year. Reactivation is reported separately from new patients.

Dormant-patient reactivation

Existing patients who haven't returned and may be right for a recall, review or treatment conversation. We agree the audience with you and run tailored outreach.

Illustrative example

AudiencePatients with no visit for 18 months or more, on a list agreed with the clinic, excluding anyone who asked not to be contacted.
OutreachA recall and review invitation from the clinic, with a short campaign to the same audience.
ResponseLindaBooked a review online for Thursday.
Next actionReview booked with Dr. Patel. Her record shows a crown discussed two years ago.

Outcome: Review attended; crown treatment accepted. Recorded as reactivation, not a new patient.$1,350

Original source kept: referral, 2021. Reactivation is reported separately from new patients.

How we run reactivation

Ongoing work, not a one-off blast.

Reactivation is part of the marketing our growth team runs every month, using what ApexRev already knows about each person.

Segment

We group people by situation: inquiries that went quiet, consultations without a decision, plans that never booked, and patients who haven't returned. Treatment interest, what was discussed and why they stalled shape each group.

Agree the audience

Dormant-patient audiences are agreed with you, and anyone who has asked not to be contacted is excluded. Nothing goes out without your sign-off on the message.

Run tailored outreach

Campaigns on Meta and Google to each audience, alongside personal messages and calls where they're the right step, timed around your consultation capacity.

Track it separately

Responses, bookings and revenue are recorded in ApexRev as reactivation. The original acquisition source is kept, and a returning patient is never counted as a new one.

Capacity

Campaigns paced to the time you actually have.

Demand you can't see is wasted spend. Because ApexRev reads your schedule, our growth team paces campaigns to open consultation time: leaning in when slots are free, easing off when they're full, and asking Emily to offer the empty ones first.

Next week · consultation slots and spendIllustrative

Mon

Tue

Wed

Thu

Fri

Open slot Booked Planned daily spend

Outcomes

Judged on who books, attends and proceeds.

An ad platform optimizes for what it can see: clicks and leads. We can see what happens next, because we run it: which inquiries booked, which patients attended, and which went ahead with treatment, credited back to the campaign and ad that started it.

That changes the decisions. Budget moves to the campaigns whose patients proceed and pay, offers that bring cheap but unqualified leads are rewritten or retired, and landing pages change to ask the questions that separate the two. The comparison above is the kind of reading we make every month.

Two honest limits. Collected revenue is a return on ad spend, not profit: clinical, lab and other costs come after it. And tracking is never perfect: bookings without a tracked source are reported separately, not guessed into a campaign.

Working together

What we need from you for the marketing.

Access

Access to your ad accounts, website and tracking, or we set them up with you.

Sign-off

Your approval on positioning, offers and creative before anything goes live, and on the monthly budget.

Your voice

A short conversation about what makes your clinicians and your patients different, and consent-led patient stories where patients are happy to share them.

Campaigns, clinics, patients and figures shown on this page are illustrative.

How it works →Technology →Pricing →

The next step

See what ApexRev would change in your clinic.

$10,000 in new revenue, or you don't pay.

Book your free strategy call