EYT
Lakeside Dental · Sponsored
Missing a tooth? Find out if implants are right for you.
Check your options
PlatformMeta · Instagram
Campaign · adImplants · missing teeth · Ad 3 · patient story
Hi, I'm Michaela. Founder of ApexRevLeads aren't patients. Let's close the gap.
I built ApexRev for clinic owners who are paying for inquiries that never turn into treatment. My team installs the Patient Growth Engine in your clinic and runs it with you: every inquiry answered, every consult followed up, every dollar traced to treatment.
$10K
Guarantee
$10,000 in new revenue, or you don't pay.
Your monthly fee starts only once the engine has produced $10,000 in new patient revenue. No setup fee.
- +30% avg. year-on-year growth
- A team across the US and the UK
- Built for dental clinics
Founder · ApexRev
New inquiry Answered
Implant consult
Replied in 41 seconds · 9:47 PM
Consult booked
Tue · 10:30 AM
Treatment accepted
Full-arch implants$24,500
Followed up on day 3 · paid in full
Recovered this month
+$38,200
Illustrative example
One team brings it together and keeps it running
How the Patient Growth Engine works
Bring your entire growth operation together.
ApexRev answers every inquiry and connects it through consultation, treatment and follow-up, all on one record. The same team runs it with you and keeps improving it, so your clinic grows as one managed operation.
Built for dental clinics: implants, full-arch, Invisalign and cosmetic dentistry. Below the headline, five parts of a clinic's growth operation sweep past on a ribbon: a marketing campaign, an inquiry being answered, a booked consultation, a treatment plan accepted, and the outcomes changing the next decisions. As you scroll they settle into one connected system, run by one team.
Hear it from Michaela
45 seconds on where your revenue is leaking.
- 01Treatment left in the chairImplants, Invisalign and veneers recommended, then never scheduled.
- 02A front desk with too much to jugglePhones ringing, unread messages, follow-ups overdue.
- 03Growth already inside the practiceReconnect with patients who were interested, before buying more leads.
Book a call $10K$10,000 in new revenue, or you don't pay.
Michaela DrinkwaterFounder, ApexRevThe ApexRev model
Your patient pipeline, your technology and your growth team. Working together.
We build and run ApexRev around your clinic, and keep improving how inquiries become patients. Your team gets the tools and patient context to act; you get one team responsible for keeping the operation working.
Who does the work:Our peopleAutomated in ApexRevYour team
- 01
Every inquiry answered and converted
Emily, our AI receptionist, answers and books around the clock; nurture and follow-up run on your rules. Our team also runs reactivation for warm leads and dormant patients.
Emily and nurture sequencesReactivationCalls that need a person - 02
The ApexRev platform
A connected CRM, each patient's communication history, the pipeline, attribution and team views, configured around your clinic and connected to your existing systems where supported.
Configured by our teamUsed by your team - 03
Ongoing management
A named lead, monthly reviews with you, and practical changes to workflows, follow-up and technology as your needs change.
Your named lead - 04
Marketing, if you want it
Keep your agency and we connect to it, so every lead is judged on the revenue it produced. Or add campaigns from our growth team once the engine is live. It's never required.
Your agencyOptional add-on
Your team keeps
- Clinical care and examinations
- Consultations and treatment decisions
- The front desk responsibilities you agree to keep
- Approval of offers, budgets and changes
The guarantee
$10,000
in new patient revenue before your monthly fee starts
One system, one team, and nothing to pay until it's working.
$10,000 in new revenue, or you don't pay. No setup fee, about 30 minutes of your time to start, and the terms written into your agreement.
Book your free strategy call Your call is with Michaela
Your call is with Michaela“Why not separate suppliers?”
You can hire a marketing agency, buy an AI receptionist and add a CRM. But someone still has to connect them, decide who acts on what, and make changes when the results disappoint. Usually, that someone is you.
With ApexRev, the people running your patient journey see what happens after every inquiry, and the same team responsible for your technology can change the process around it. Inquiries, follow-up, the platform and the numbers are managed together, through one working relationship.
- 01
One team responsible for the whole journey
You have one place to bring a growth problem, even when its cause spans conversations, follow-up, technology and clinic workflows.
- 02
The ability to change what is holding results back
If inquiries are strong but bookings are weak, we can investigate and improve the response, nurture or booking process. If the wrong patients are arriving, we show your agency with the data, or change the campaign ourselves if we run it.
- 03
An operation that keeps developing
You are paying for the ongoing work of running and improving the operation, with the connected technology included. Routine changes within the agreed service don't require finding another supplier; substantial new builds are scoped and agreed with you first.
A new category
A managed growth operation. Until now, you couldn't buy one.
Clinics have had three options for the gap between “I'm interested” and “I've paid”. Each covers a piece. None of them owns the outcome.
An agency
Software
More staff
Patient Growth Engine
Who runs it
Their team
Your team, on top of the day job
Your team, once trained
We do, alongside your team
Where it stops
At the lead
At the login
At the end of the shift
At the paid treatment
Measured on
Clicks and cost per lead
Nothing. It's a subscription
Hard to say
Collected revenue
Fits your clinic
Campaign by campaign
Only if you configure it
Until they leave
Built around you, changed as the data comes in
Keep your agency. We work alongside them, and they finally get to see what their work turned into.
Average growth
+30% year on year
Before you spend another dollar on advertising, think about the patients you've already paid for who never booked.
Michaela Drinkwater · Founder, ApexRev
The $10K guarantee
Let me show you what's already sitting in your clinic.
$10,000 in new revenue, or you don't pay.
The patient journey
One patient, from the first ad to accepted treatment.
A CRM without the admin. Bookings from your EHR, two-way messages and calls on connected phone lines keep the record and pipeline current.
Our growth teamApexRev technologyYour team ApexRev CRM · New recordNew inquiry
Updated from the landing page form
Maria Alvarez
Dental implant · one missing tooth
Treatment interestOne missing tooth
SourceMeta · Instagram
Campaign · adImplants · missing teeth · Ad 3 · patient story
AssignedPriya, treatment coordinator
Active nurture · New inquiry sequence startedNext: Emily replies by text now
Text · Emily, AI receptionist
EmilyHi Maria, it's Emily at Lakeside Dental. Thanks for asking about implants. Is it one tooth or a few?
MariaJust one, at the back. It's been out about a year.
EmilyThanks. Any pain at the moment? And would it help to go through financing at the consultation?
MariaNo pain. Yes please, cost is my main worry. Afternoons are best.
ApexRev CRM · from Emily's messagesNew inquiryWarm lead
WantsOne tooth, back, out a year
ConcernCost; financing would help
ApexRev CRM · PipelineWarm leadConsultation booked
Updated from Emily and your EHR
Maria Alvarez
EmilyTue 3:00 PM with Dr. Patel is held for you. To confirm it, here's a secure link for the $75 deposit.
MariaDone, thank you.
$75 deposit paidBooked in EHRCRM updated
Active nurture · Pre-booking follow-up stoppedNext: Confirmation now, reminder the day before
ApexRev CRM · Patient recordConsultation bookedConsulted
Maria Alvarez
Dental implant consult · Dr. Patel
WantsOne missing tooth
Already discussedCost; wants financing options
Came fromInstagram · Ad 3 · patient story
Plan presented$4,800
4 items in the communication history · source attached
ApexRev CRM · PipelineConsultedFollow-up
Maria Alvarez
$4,800 plan open
Day 2Sent automaticallythe plan, financing options and a short video from Dr. Patel.
Day 5Task for Jess, receptionCall about cost, with the plan and history in front of her
Active nurture · Plan follow-upNext: Day 5: call from Jess (reception)
ApexRev CRM · Communication historyFollow-up
Updated from Jess's call, reception
Maria Alvarez
Call on your connected line · Jess (reception), not Emily
Maria · transcript excerpt“I'm still interested, but I need to wait until next month. Could you call me on the fifth?”
OutcomeInterested, timing delayed
Next actionCallback on the 5th · Jess
Conversation summary saved to Maria's record.
ApexRev CRM · OpportunityFollow-upTreatment accepted
Updated from EHR and payment records
Maria Alvarez
Dental implant · credited to Ad 3 · patient story
Accepted treatment value
$4,800
Collected so far$1,000 deposit
Balance$3,800 due at placement
FinancingThrough your financing provider
Payment recorded against the plan, the patient and the ad that started it.
Maria Alvarez · recorded to date$4,995
Dental implant$4,800
Hygiene visit · Month 6$195
Recorded spend so far, not a forecast. Future visits count when they happen.
Implants · missing teeth · to date
Ad spend
$2,450
Collected
$15,600
Per $1
$6.37
Decision: Budget moved to ads 3 and 5; ad 1 rewritten around candidacy.
01 · CampaignTue 8:12 PMOur growth team
Maria sees a Meta ad
A campaign from your agency, or from us if you add marketing. ApexRev tracks the click, so the source is known before anyone speaks to her.
The source is known before anyone speaks to her.
Reactivation, run by our growth team
There is opportunity in the patient book you already have.
Some patients inquired and went quiet. Others received a plan but never booked. Some simply haven't returned. We build and run targeted campaigns around those different situations, with the conversations, follow-up and outcomes tracked in ApexRev.
Warm-lead reactivation
People who inquired, had a consultation or received a plan but didn't proceed. We segment them by treatment interest, what was discussed and why they stalled, where it's known.
Illustrative example
- Audience38 people with an implant plan from the last 12 months who didn't go ahead. Most stalled on cost.
- OutreachA monthly-cost implant campaign to that audience on Meta, and a personal text from Priya offering a review of their plan with financing options.
- ResponseDanielIs the plan still the same price? I'd like to look at the monthly option.
- Next actionMoved to Warm lead · reactivation. Review booked with Dr. Patel; Priya has his original plan and notes.
Outcome: Plan accepted, credited to the reactivation campaign.$4,200
Original source kept: Google search, last year. Reactivation is reported separately from new patients.
Dormant-patient reactivation
Existing patients who haven't returned and may be right for a recall, review or treatment conversation. We agree the audience with you and run tailored outreach.
Illustrative example
- AudiencePatients with no visit for 18 months or more, on a list agreed with the clinic, excluding anyone who asked not to be contacted.
- OutreachA recall and review invitation from the clinic, with a short campaign to the same audience.
- ResponseLindaBooked a review online for Thursday.
- Next actionReview booked with Dr. Patel. Her record shows a crown discussed two years ago.
Outcome: Review attended; crown treatment accepted. Recorded as reactivation, not a new patient.$1,350
Original source kept: referral, 2021. Reactivation is reported separately from new patients.
The guarantee
$10,000
in new patient revenue before your monthly fee starts
We set it all up for you, and the fee waits until $10,000 in new revenue has come in.
$10,000 in new revenue, or you don't pay. No setup fee, about 30 minutes of your time to start, and the terms written into your agreement.
Book your free strategy call Your call is with Michaela
Your call is with MichaelaThe team that runs it
We keep it running.
And we keep improving it.
I'm Michaela, the founder of ApexRev. Behind me is a team across the US and the UK who have worked deeply inside and alongside clinics. We've seen how often the owner becomes the person holding the technology, the follow-up and the patient journey together. We built ApexRev to take responsibility for that work, and to keep improving it with you.
Michaela Drinkwater · Founder
Why we built ApexRev →
Who takes responsibility
- Your clinic lead
One named person who knows your operation, runs the monthly review with you and takes your requests.
- Our growth team
Reads bookings and accepted treatment every week, picks the change most worth making and makes it, in the follow-up, the booking rules or the technology.
- Implementation and technology
Configures Emily, the workflows and the reporting around your clinic, connects your systems and keeps them running.
- Your team
Clinical care, consultations and treatment decisions, the front desk in person, and the decisions we bring to the review.
The rhythm
- Every dayInquiries answered and booked, follow-up sent on your rules, anything urgent flagged to your team.
- Every weekFollow-up and booking rules optimized on outcomes, open consultation time filled first, stalled plans picked up.
- Every monthA growth review with you: the biggest bottleneck chosen and changed, last month's change judged on results.
A month of improvement: one problem, through the cycle.
Illustrative clinic and figures
Implant consultations are booking well, but only 46% go ahead, against 71% for aligners. The patients who didn't proceed mostly asked about cost, then heard nothing for a week.
Acceptance by treatment · last 30 days
Aligners
71%
Bonding
64%
Implants
46%
Flagged: 9 of 14 patients who didn't proceed raised cost. Median wait for a human follow-up: 7 days.
When you need something changed
Your next growth problem shouldn't mean finding your next supplier.
Bring it to the team that already runs your engine, knows your patient journey and built your systems.
Your clinic lead
Introduced during implementation · illustrative exchange
You
We've got two implant consultation afternoons going half-empty next month. Can we do something about that?Your clinic lead
Yes. We'll have Emily offer those slots first, contact patients with open implant plans who preferred afternoons, and show you the fill rate at the review.What's included, and what's scoped
- 01Within the service
Changes to Emily's conversations, booking rules, follow-up and reports inside your existing setup. Raised with your clinic lead; most are running within days.
- 02At the monthly review
The one change most worth making, agreed with you and built, and last month's change judged on the same figures.
- 03Scoped separately
New integrations, multi-clinic workflows or substantial new builds: scoped, priced where they fall outside the service, and agreed with you before work starts.
The technology
The technology your clinic gets.
ApexRev is our own platform, configured around your clinic and maintained by our team as part of the service. It answers and books, keeps every patient's history current, gives the owner, office manager, front desk and treatment coordinators the views they need, and traces revenue back to its source.
Configured and maintained by our teamEvery capability, by role →
From the first question to a booked appointment, with the deposit taken
Emily handles patient inquiries through two-way AI conversations, checks availability in your connected EHR and books directly into the right clinician's schedule using your booking rules. Where a deposit is required, she guides the patient through payment by secure link and keeps the booking and payment status connected.
For example
- The right appointment type and clinician
- Live availability from your EHR
- Your booking rules
- Deposits where you require them
- Conversation and booking carried into ApexRev
More of the demand we create becomes a booked, confirmed consultation, recorded in your EHR and in ApexRev.
What Emily says, which slots she offers, when a person takes over and whether a deposit is needed are all set with you.
Emily · bookingIllustrative
Maria Alvarez · booked by Emily
From a two-way text conversation
- Appointment typeDental implant consultation
- ClinicianDr. Patel
- Live availability · EHRTue 3:00 PM offered and held
- BookingConfirmed in your EHR
- Deposit (example policy)$75 · secure link sent, then paid
- ApexRev CRMConsultation booked · deposit paid
Booked at 8:21 PMDeposit paid by secure link
The $10K guarantee
$10,000
in new patient revenue, produced by the engine, before you pay us a monthly fee.
See what this would look like in your clinic, before you commit to anything.
- No setup fee
- About 30 minutes to start
- Verified against your own records
Book your free strategy call Your call is with Michaela
Your call is with MichaelaGetting started
Live in six weeks. Built around how your clinic works.
You don't need to untangle anything before we start. Over four to six weeks, depending on your systems, we connect them and bring each part of the operation live as it's ready. Inquiries are usually being answered within the first one to two weeks.
Your procedures, capacity, team, systems and current marketing. Over four to six weeks we connect and configure the operation in three phases, and bring each part live as it's ready.
We connect to your electronic health record (EHR) and bring the voice and chat agents live. From the first two weeks, inquiries that used to ring out or wait for a callback are answered and booked into your real schedule. That is revenue protected on day ten, not month three.
We connect your ad accounts and website so every inquiry carries its source through to treatment, working directly with your agency, and we set up your business texting. From here confirmations and follow-up run on your rules, and you start to see which spend produces patients.
We connect accounting, phone lines, payment and finance providers. Human calls, payments and financial records join the picture, so revenue, profitability and attribution reconcile to what was actually banked, and the monthly review has something true to work from.
- MarketingPhase 2Implant campaignYour ads and landing page, now tracked
- InquiriesPhase 1Call answered by EmilyConsultation offered on the first call
- Your EHRPhase 1Consultation bookedTue 3:00 PM · in your EHR
- Follow-upPhase 2Day 2 follow-upPlan and financing options sent by text
- PaymentsPhase 3$4,800 plan acceptedDeposit taken, reconciled in your accounts
Before activationDiscovery · one onboarding call0 of 5 connected
Nothing connected yet. The patient and figures shown are illustrative.
What we need from you
An onboarding call of 20–30 minutes to start, where we walk you through everything. After that: access to your systems and ad accounts, sign-off on offers and booking rules, and, where needed, a short walkthrough for the people who will use ApexRev day to day.
What stays in place
Your clinicians, your team and how you care for patients. Your EHR stays the record of care; ApexRev connects to it rather than replacing it.
Your EHRYour clinical sideYour team
Your current marketing supplier
Nothing has to change. We connect to your ad accounts and work directly with your agency, so every lead is traced to the revenue it produced. You just introduce us.
What depends on your systems
Timings assume your EHR, phone lines and payment and accounting providers allow the connections we need. We confirm each one in the first conversation and, where one isn't available, agree the alternative and what it means for the timeline.
The offer
One service. One fee. One team accountable for your growth.
Everything that turns patient interest into revenue, run for you, with the technology included. Your marketing creates the interest; we run everything after it.
The ApexRev Patient Growth Engine
Monthly fee confirmed on your strategy call
The complete service, with the technology included. No setup fee. Marketing is an optional add-on, never required.
The $10K guarantee
$10,000 in new revenue, or you don't pay.
We set up the Patient Growth Engine in your clinic, and your monthly fee only starts once it has produced $10,000 in new patient revenue.
- Qualifying new revenue is defined by the attribution rules in your agreement and verified against your own records.
- No setup fee. About 30 minutes of your time to get started.
- Patient revenue is not profit: the threshold is the point at which our fee begins, not a return we promise.
Book your free strategy call
A working session about your clinic, not a software demo: your marketing, your patient journey, where patients are being lost and what we would change first.
What is included
- Patient conversionEmily 24/7, inquiry handling, booking, confirmations, reminders, follow-up, and reactivation of warm leads and dormant patients
- Your team's toolsPatient context and treatment presentation tools for your treatment coordinators and front desk
- The platformBuilt and configured around your clinic, connected to your EHR where supported
- MeasurementAttribution from ad to accepted treatment, reporting and Ask ApexRev, shared with your agency
- ManagementImplementation, a named lead, monthly growth reviews and ongoing changes within scope
Not included
- Marketing, an optional add-on
- Substantial bespoke builds, scoped and agreed separately
Usually replaces
- An AI receptionist or answering service
- Call tracking and recording tools
- A CRM someone has to maintain
- Patient texting tools
- Treatment presentation software
- Reports stitched together by hand
Where the value comes from.
Three separate sources, counted once each. Test them on your own figures; the result is arithmetic on your assumptions, not a forecast.
- AAnswered demand
Inquiries that used to ring out or wait for a callback, answered and booked.
- BBetter conversion
More of the inquiries you already get becoming accepted treatment.
- CRecovered opportunities
Eligible stalled plans and dormant patients brought back.
Questions
What clinic owners ask before booking.
Patient data
Your clinic signs a Business Associate Agreement with us before any patient data is connected, and remains the covered entity. Data is encrypted in transit and at rest, access is role-based and logged, and the service providers we use are listed in the agreement.
Security and privacy →Nothing has to change. Keep your agency: we connect to your ad accounts and work with them directly, so they finally see which of their work turned into treatment. If you'd rather we ran campaigns too, that's an optional add-on once the engine is live.
The Patient Growth Strategy Call
Start with an honest look at your growth.
A working session with you, the owner. We look at your marketing, your patient journey and your conversion together.
You leave with
- Where patient revenue is being lost, and why
- What we would change first, in the marketing and after it
- What ApexRev would look like in your clinic, and what it would cost
- An honest answer on whether we're the right fit
Book your free strategy call Your call is with meMichaela, founder
Your call is with meMichaela, founder$10K$10,000 in new revenue, or you don't pay. No setup fee; the terms are set out in your agreement.